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About Us

How Good is a multi-service music company run by Nick Yates and Gerry Bull, offering artist development, project management, publicity, partnerships, sponsorship and events via targeted strategies and creative campaigns for music, culture, brands and the arts.

Nick Yates

Artist Development & Project Management

Yates is a highly knowledgeable and respected former Artist Manager with over 15 years' experience in the music and entertainment industry.

Nick Yates
Gerry Bull

Gerry Bull

Publicity, Partnerships, Sponsorship & Events

Gerry is a publicity and partnerships expert with vast experience and exceptional relationships within the music and media industries.

Current projects

Past projects

Redfern Surf Club Publicity
Mini Skirt
 Artist Development

Crowbar Venue Bookings
 Project Management
 Australian Tour Publicity
 Project Management
 Artist Development
Musica Copa

For more information on our work send us an email!


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